Challenge

With the downturn of the economy, today’s higher education market is becoming increasingly competitive. Now, more than ever, private colleges need to differentiate themselves to survive. As a Christian liberal arts institution, Milligan College realized that the key to success would be figuring out how to adapt to the changing market while staying true to their institutional mission and identity. As a result, the College decided that it needed better name and brand recognition within a broad market audience.

Solution

Milligan College teamed with Performa Higher Education to embark on a process that helped them understand their current market perceptions, identify a vision for the campus brand, define compelling messaging, design creative marketing deliverables, and create a plan to infuse the brand throughout the campus culture and into the marketplace. The result has been a more organized and professional approach to marketing that has contributed to record enrollment in the last two years.