Challenge

Marian University, a Catholic, liberal arts university located in Indianapolis, Indiana, was experiencing a flux in enrollment. In order to improve admission results, the University focused on three goals: increase the number of enrolled new students, improve the quality of applicants, and address strategic opportunities in student recruitment. The office of admission needed to be confident that resources were being allocated toward students most likely to enroll.

Solution

Marian University initially engaged Performa Higher Education to do an admission assessment, known as Admission ACE^®. The entire admission operation was reviewed, identifying strengths as well as opportunities for enhancement. Then, PowerPREDICT^®, a predictive modeling resource for recruitment, applied sophisticated analysis to identify prospective first-year students with the highest probability of enrollment, empowering admission leadership to redirect existing resources in a manner that would create a greater return on investment of time and recruiting funds: namely a growing freshman class.