"Performa Higher Education's high level of involvement and multi-phased approach created a distinctive brand identity for Barton College. Extensive market research, in depth interviews with campus and local community members, and the development and testing of creative concepts were all key tactics in building our Brand Plan. "Hats off " to Performa Higher Education for delivering a high quality Brand Plan that will serve Barton College now and in the future."

Dr. Norval C. Kneten
President
Barton College
Wilson, North Carolina

"Performa Higher Education did an assessment of our major marketing initiatives and helped us develop both a strategic and tactical plan to implement a unified marketing plan. They confirmed some of our thinking but offered creative new ideas to help Palm Beach Atlantic University transform our marketing efforts."

Dr. David Clark
President
Palm Beach Atlantic University
West Palm Beach, FL

Marketing Solutions

Marketing Solutions
Contact:
Joanne Soliday,
Executive Vice President
(336) 585-1044
jsoliday@PerformaHE.com

Ryan Morabito,
Senior Consultant -
Marketing Solutions
(336) 585-1044
rmorabito@PerformaHE.com

Marketing Diagnostic

Holistic assessment and plan development to increase the efficacy of institutional marketing efforts

  • Assesses the marketing operations of the institution
  • Profile current marketing initiatives
  • Recommend strategies and tactics to increase overall marketing productivity, through an integrated approach to institutional communication
  • Build a new level of excitement and consensus on campus for what is possible in marketing
  • Offer a deeper appreciation for industry "best practice" and wise investment of resources
  • Apply a process for creating a successful action plan, ensuring the implementation of critical recommendations
  • Assure a very practical and empowering professional development experience for the marketing & communication staff

PerformaNCE Brand Package

  • Leverage Performa Higher Education's marketing expertise in developing the PerformaNCE Brand Plan and overall positioning strategy
  • Strategic message development based on PerformaNCE Brand Plan
  • Creative Concept development based on extensive market research

Creative Development

  • Award winning creative services
  • Clearly and effectively communicate the institution's marketing message
  • Print, Online, Television, Radio, Outdoor and Website design

Customized Market Research

  • Focus Groups
  • Online Surveys
  • In-depth Interviews
  • Image Studies
  • Competitive Analysis

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