"The team from Performa Higher Education was able to look at Ripon College from a fresh, yet comprehensive, perspective. The insight gleaned and expertise shared have presented new opportunities and challenges for us. The Performa Higher Education Atmospherics ACESM is an outstanding tool for campus planning."

Dr. David Joyce
President
Ripon College, Ripon, WI

Atmospherics ACEsm

Atmospherics ACE
Contact:
Tom Gavic,
President
(336) 585-1044
tgavic@PerformaHE.com

Joanne Soliday,
Executive Vice President
(336) 585-1044
jsoliday@PerformaHE.com

Is your campus environment helping you recruit and retain students?

What are the "Atmospherics" like on your campus? No, not the weather, but intentional experiences and their relationship to recruiting and retaining students to your institution! Atmospherics is all about designing an environment to have an intended effect on a target market (Kotler, 1975). At Performa Higher Education, our own philosophy and independent research on Atmospherics suggests that small independent colleges and universities need to pay close attention to designing campus experiences that support the recruitment and retention of students. During the Atmospherics ACESM we explore questions such as:

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  • Does your entire campus make a wonderful impression?
  • Is the approach and arrival to your campus a "welcoming" experience?
  • Is your campus tour intentional and "guest-friendly?"
  • How does your campus "look and feel" compared to your peer or aspirant institutions?
  • Does your campus environment leverage your mission and brand promise?
  • Does your residence life program and housing mix provide a Journey of Independence®?
  • Is the learning environment encouraging student / faculty engagement and collaboration?

 

Value Added

Atmospherics ACEsm:

  • Emphasizes creating a guest-service culture
  • Strategically enhances the campus tour
  • Leverages the Journey of Independence™
  • Identifies high impact low cost projects
  • Strengthens the delivery of the brand promise

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