Register!
To confirm your attendance at the Performa Enrollment Institute, please email David Mee or call 336-585-1044. The PEI is a complimentary professional development opportunity. No fee is required.
The Performa Enrollment Institute is designed to provide valuable, thought- provoking insight that will enable you to do your job well and offer encouragement as you face the daily challenges associated with enrollment management. Performa Higher Education is proud to have served over 175 private colleges and universities with a diverse range of solutions including admission, financial aid, retention, branding/marketing, market research, strategic planning, fundraising, campus master planning, and facility design.
Accommodations and Travel
Event Location
Alamance Country Club 2402 Pineway Drive Burlington, NC 27215
Directions
Hotel Reservations
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Performa Enrollment Institute presents:
Enrollment Transformation in Private Higher Education
March 25-26, 2010 Burlington, NC Complimentary Professional Development Opportunity
Come to Burlington, North Carolina and join other private college and university enrollment leaders to learn the latest trends in enrollment and how such strategies have transformed other colleges and universities.
Agenda
Thursday, March 25th
Pre-institute workshop, Alamance Country Club |
| 9:00 a.m. - 11:00 a.m. |
Branding & Marketing: What Enrollment Management Professionals Must Know, Ryan Morabito, Director of Marketing Solutions, Performa Higher Education
Today’s higher education market is becoming increasingly competitive. Now, more than ever, private colleges need to differentiate themselves to survive. Ryan Morabito will explain how a strong brand that is true to an institution’s mission and identity helps a college to stand out from the competition, attracting students and building an institutional identity that resonates throughout campus, improving retention.
Please RSVP additionally for this session.
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Performa Enrollment Institute begins |
| 1:00 p.m. - 5:00 p.m. |
 Enrollment Transformation Through Institutional Planning, Dr. Gerry Francis, Elon University and Dr. Tiffany Franks, President, Averett University
Dr. Gerry Francis, veteran Elon University senior administrator, will discuss ideas on how intentional, systematic, and institution-wide planning can impact enrollment and transform an institution. Dr. Tiffany Franks, President, Averett University, will share ideas about getting the transformation process started and the necessary partnerships to sustain momentum.
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| 6:00 p.m. |
Dinner
Enjoy time to network and socialize with your peers.
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| 7:00 p.m. - 8:00 p.m. |
After dinner Performa Higher Education will host four rotating 20-minute round table discussions highlighting the firm’s recent research and best practices in private colleges. Choose three of the following four sessions:
- Strategic Planning led by Tim Fuller
- A Focus on The Annual Fund led by Bill Fahrner
- Branding/Marketing/Market Research led by Ryan Morabito
- Student Success led by Joretta Nelson
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Friday, March 26th
Performa Enrollment Institute continues |
| 8:00 a.m. |
Continental Breakfast
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| 8:30 a.m. - 10:00 a.m. |

Enrollment Research: The Role and Use of Data in Strategic Enrollment Planning Tim Fuller, Director of Strategic Solutions, Performa Higher Education David Mee, Director of Enrollment Solutions, Performa Higher Education Joretta Nelson, Consultant, Performa Higher Education
The Enrollment Solutions team will share foundational ideas on trends and best practices related to the use of data in driving strategic decisions.
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| 10:30 a.m. – 12:00 p.m. |
Developing an Enrollment Management Culture, Joanne Soliday, Executive Vice President, Performa Higher Education
Joanne Soliday will share insights on marshaling resources and building buy-in to create a campus-wide enrollment management culture that is critical to achieving enrollment success.
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| 12:00 p.m. |
Lunch
Network and socialize with your peers while enjoying North Carolina’s famous BBQ.
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